Local SEO is a branch of search engine optimisation focusing on websites appearing in local search results for relevant keyphrases. Part of a website package or standalone, it includes keyword analysis, competitor research, copywriting and on-page SEO.
While Google dominates the search engine market, local SEO results are vastly improved with an optimised Google My Business account - itself an absolute 'must' for any small business looking to build a successful online presence in Google search results.
The Small Business Web Designer provides local SEO as a one-off service with no ongoing fees, and while local SEO aims to get a business found by local customers, it can also help to achieve some national, "organic" search engine rankings.
SEO and local SEO go hand in hand, with organic SEO relying on many other strategies to get a website found nationally or internationally. Local SEO works to a similar outcome, but on a much smaller search radius.
Any small business selling products or services in local areas benefit from local SEO. Helping to drive traffic to your website, local SEO puts you in front of local customers specifically looking for businesses like yours.
The main benefit of local SEO is to give your website local visibility to targeted traffic for relevant search terms. This increases the possibility of more leads, more sales and a positive impact on your bottom line
A one-off, fixed fee local SEO service offers the benefits without any of the monthly fees charged by SEO agencies. This comes as standard with all website design projectss, or can be quoted as a standalone service.
Google My Business is one of the easiest ways to improve website visibility in search results. It's completely FREE, and a search for "Google My Business" will return plenty of information. The first step is to add or claim your business on Google My Business. Once done, this will allow your business to show up in local search and on Google Maps. Optimising your listing as part of local SEO, with some simple ongoing tasks, should see positive results.